Your Business Image
Your business MUST have a professioanl image. 

Potential Customers make a consious decision about your business based on what they see, and more importantly, what their impression is.  For example, someone is driving down the road and they see a small business, say an Antique Shop.  If what they see is an attractive building with a neat and professional appearence, they're likely to pull in and take a look around the place.  Further more, if they receive a warm welcome greeting by the poeple that work there when they walk in the building, they're going to feel more at home and are likely to stay for a longer period of time and look around.
The Website that's created specifically for your business, will be the first experience that potential Customers have with your business and it will be the only opportunity your business has to make an outstanding First Impression.